Developing Winning Search Strategies
Search engine optimisation (SEO) helps you get to the top of search engines. Nowadays, a winning SEO strategy needs careful consideration; long gone are the days when keyword cramming and directory links flew you to the top of the search engine results!
We take time to develop a comprehensive search strategy. By understanding your business and goals, we are able to formulate a plan that helps you work your way organically up the rankings, utilising SEO-rich copy alongside other elements that remain on brand, delivering the precise results you need from your website.
We can work on a consultancy basis if you have in-house resources for implementing our recommendations, or we can deliver a full service.
"We started working with Swallow Marketing in January 2019 on a new homes development. It soon became clear that Chris and his team were able to offer us far more than other agencies we had worked with. Swallow Marketing were able to coordinate all the services we needed, offering us a one stop shop. This saved us a considerable amount of time and has streamlined our processes for future projects. The team are very responsive and are happy to stretch our thinking, nothing is too much trouble. Swallow Marketing not only delivered the assets we were after but also guided and advised us on new technologies. What has been delivered so far has been fantastic."
Katie Barker, Director of Sales & Marketing
Delivering Results With Pay-Per-Click
We believe that SEO and PPC work hand in hand, but PPC is ideal for boosting website traffic and brand reach. As with everything we do, our PPC strategies are bespoke to each client, centred in research and strategy that has your business targets at its heart. We work from the bottom up to manage every stage of the process, starting with all the necessary campaign and goal setup, keyword research, design, and advert copy.
As part of our data-driven approach, we carry out continuous audience and bid optimisation and provide monthly reports to keep you updated on how we achieve the best results possible for your ad spend. PPC can be scaled up or down to suit any budget, and we have proven results working with businesses big and small.