The Brief
With a new compare and switch energy microsite launched, The National Energy Hub approached us to increase web traffic and generate more online leads using a targeted PPC campaign to help them achieve their goals.
The PPC marketing aim was simple - drive more users to comparebusinessenergy.online and get them to switch their business energy supplier as a result.
The Strategy
Competing with leading comparison websites is always tricky, especially for a start-up with a relatively modest marketing budget, so we focused on targeting keywords that would maximise the outcome for the daily budget. By meticulously analysing keywords to uncover lesser explored niche searches in the energy market, we were able to ensure each click was coming from our target demographic.
As a single-page web application that functions as a comparison site, we also had to implement advanced web tracking to accurately map user behaviour. Using Google Analytics to monitor the outcomes of our paid search advertising, we are able to continually adapt and react to the user journey from paid click to outcome and develop the PPC ads accordingly.
The Results
Since starting the campaign, The National Energy Hub has seen traffic to comparebusinessenergy.online increase by over 6,000% when compared to the previous period. They have also seen an average of 650 users per month use their price comparison feature, and the team have noted a significant increase in meaningful web leads as a result.
For the next phase of increasing traffic and conversions, we are now performing SEO audits alongside ongoing web developments as The National Energy Hub continue to grow.
