The Brief
Online is critical for travel bookings these days. The Dial House required help driving more traffic to their website, hoping to increase the number of direct online bookings they received instead of relying on third-party sites with high commission fees.
The Strategy
As this project began during The Dial House's low season, we had the perfect opportunity to design and implement a long-term strategy with a phased rollout. While the overall strategy plans extensive SEO and website investment, we kickstarted the new marketing strategy with a PPC Google Ads campaign to fill rooms during a time of year traditionally difficult for hotels.
These PPC campaigns were managed with target terms with modest search volume, low competition and - crucially - high conversion potential, before creating retargeting campaigns that decreased cost-per-click while maintaining high conversion rates.
The Results
The campaigns yielded almost instant results; within weeks, The Dial House reported that the percentage of bookings from third-party sites was down to just 60% from 95%. With this momentum, we have since supported The Dial House with a full range of additional marketing services, including social media management, and most recently their brand new website.
