The brief
Having worked with The Dial House on the successful delivery of several aspects of their marketing (including The Dial House’s social media strategy), when they opened Maxi’s Tipi Lounge in summer 2022, we took the Maxi’s brand under our wing too.
The mission was to portray Maxi’s as the truly unique Cotswolds venue it is, showcasing their delicious street food dishes and enviable cocktail menu, as well as capturing the uniquely relaxed, Balearic décor and vibes Maxi’s brings to the heart of the quaint village of Bourton-on-the-Water.
The strategy
We worked alongside The Dial House to devise Maxi’s marketing strategy, kicking things off with an exclusive launch party attended by interior designer Laurence Llewelyn-Bowen. We captured video and photography of the entire event, producing everything needed to launch Maxi’s social media presence with a bang.
Since the launch of Maxi’s on social media, their Instagram account has gone from strength-to-strength, regularly reaching 5,000+ accounts each month and attracting a rapidly growing following. We continue to trial new and innovative ways to expose the brand to new audiences, strengthening Maxi's position as the go-to destination venue in the Cotswolds.