With the development of a Wild One Tamiya model, The Little Car Company asked us to produce renders from their drawings that could be used in PR campaigns when the project – in this case creating a life-size version of a traditionally model car - launched.
Product visualisation is always exciting. The renders produced of the model focused on every single detail, down to the minutiae of the texture of the wheels and the reflections on the car. After completing the CGI product shots, we took it one step further and produced a video animation of the CGI car that was rendered to be incredibly realistic.
The CGI imagery was used in The Little Car Company’s launch of the Wild One Tamiya, garnering a significant amount of press interest, including from the iconic British TV show, Top Gear.