The Brief
Wayfinder Wealth Management approached us with a strong creative direction already in mind: a sleek, crisp and modern identity inspired by the navigational traditions of Polynesian wayfinders.
As an independent financial planning firm, Wayfinder Wealth is dedicated to helping individuals confidently navigate their financial futures. Our task was to develop a visual identity that captured this ethos, brought their name to life, and stood apart in a traditionally conservative sector - all while remaining approachable and professional.
The Result
We created a contemporary logo featuring a stylised wayfinder’s boat - an elegant symbol of direction, expertise and trust. Clean lines and a refined colour palette gave the mark a sharp, modern feel, while the concept reinforced the brand’s mission to guide clients with clarity and purpose.
The final identity was met with enthusiasm from the client - described as “more than I could have dreamed of”. We were equally proud to see the new branding brought to life across the sleek website we also designed and developed, helping to establish Wayfinder Wealth as a standout presence in their space. It is a brand built to inspire confidence from first glance.