The Brief
Social media management marked the beginning of our ongoing partnership with voco Reading. We began working together while simultaneously developing their new website, following a change in ownership and a broader ambition to evolve their marketing approach.
Like their website, voco Reading wanted to move away from their existing IHG-managed channels and bring in an external perspective. The goal was to refresh their social presence with a look and feel that aligned closely with their brand voice, while showcasing the unique qualities that set them apart.
At its core, the objective was to elevate brand awareness and strengthen their profile across social platforms.
Our Approach
Working within strict brand guidelines, we introduced a more distinctive tone by highlighting voco Reading's personality, service offering, and guest experience. Our focus is on steadily growing their following, while maintaining consistent engagement with their audience.
We manage the full social media process, including content planning, graphic design, and execution. More recently, this has expanded to include dedicated content days, allowing us to build a strong library of original imagery and video, reducing reliance on stock assets and enhancing authenticity.
Regular meetings with the voco Reading team ensure alignment on upcoming priorities, enabling us to stay proactive and maximise every opportunity to promote what matters most.
The Results
When we began working with voco Reading, their social media following was relatively modest. Since then, we have delivered measurable growth across all managed platforms.
Overall, we’ve achieved a 48% increase in followers across LinkedIn, Instagram, and Facebook. The most significant growth has been on Instagram, where followers have increased by 67%.
Importantly, this growth has been driven largely through organic activity, with paid campaigns used selectively due to budget constraints, demonstrating the strength and effectiveness of a well-executed organic social strategy.