The Brief
Having worked with voco Reading on their social media management for several years, our approach to content had naturally evolved over time. We’d drawn on a mix of existing imagery, staff-captured photos, and stock assets to keep channels active and engaging. However, as the brand continued to grow, it became clear that this approach was no longer delivering the level of quality or consistency needed.
To keep momentum and showcase the hotel in its best possible light, we needed a fresh bank of high-quality, bespoke imagery - content that felt authentic, on-brand, and reflective of the real guest experience.
The Project
We spent a full day on-site with the voco Reading team. The aim was to capture a wide range of photography across the hotel, including bedrooms, leisure facilities, and meeting spaces, ensuring every key area of the business was represented.
Working closely with the team (and with the help of some enthusiastic volunteers!) we focused on creating imagery that felt natural and people-led. Rather than static, staged shots, we prioritised capturing genuine interactions. Guests enjoying the facilities, staff delivering great service, and those small, authentic moments bring the brand to life. A human-centric approach ensures the imagery resonates with potential guests, giving a true sense of what it’s like to experience voco Reading firsthand.
The Result
The outcome is a versatile and high-quality image library that can be used across multiple marketing channels, including on social media.
This refreshed content allows us to elevate voco Reading’s online presence, creating a more consistent and premium feel across their feeds while supporting stronger engagement.
Looking ahead, this is just the start. We’ll be returning regularly to capture additional content, including video, ensuring a steady stream of fresh assets. With short-form video continuing to play a key role in reach and engagement, this ongoing approach will keep voco Reading’s social presence dynamic, relevant, and aligned with platform trends.