The Brief

FMC recently introduced video marketing to further promote its products. They originally asked us to help produce a video to market Spotlight Plus, which is used in potato farming for more successful crop yields.

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The Project

To create a video that spoke to FMC's own customers, we combined a variety of video elements including talking heads, aerial drone videography and timelapse. This combination allowed us to fully explore the story behind Spotlight Plus, and also provided FMC with multi-purpose footage for future campaigns, such as re-edits for industry publications and multi-lingual development to serve all territories FMC trade within.

We have since produced several other videos for FMC to promote their product offering and services both internally and to customers around the globe.

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