The Brief

As part of our wider rebranding project with UTCN, they requested video production that would communicate what sets them apart from traditional higher education and encourage more student applications.

The videos were to be used across their website and other digital marketing channels to allow students and parents the ability to experience everything UTCN offers before they even step through the door.

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The Result

Shooting for just two days, we were able to create a suite of marketing videos for UTCN. This visual content included a main overview video, interview videos with the headteacher and students, and individual subject videos that provided deep dives into the high standard of education available at the site.

These videos, as well as the social media cuts we also created from the longer form videos, are now a key element in their marketing, providing benefits not only for school growth but also recruitment events.

A key element of the wider brand refresh, the result is a truly unique educational website supported by high-quality video content marketing that celebrates the distinctive character and opportunity of the school.

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