The Brief
When we first began working with Suffolk Self Storage, their digital presence was limited primarily to their website, with little ongoing activity across social media channels. From the outset, we highlighted the importance of social media as a key part of the wider marketing mix. It is not only important for brand awareness, but also establishing credibility and trust with potential customers.
Alongside organic social media posting, there was an appetite to explore Meta advertising as a route for lead generation. However, we knew this would only be effective if supported by a consistent and credible social media presence that gave users confidence when researching the brand.
The Strategy
Our approach focused on building a structured content plan that balanced consistency with relevance. A regular posting schedule was introduced to ensure Suffolk Self Storage maintained an active and trustworthy presence. Content was carefully planned to showcase all aspects of the business, including each of their sites, facility features, and additional services available to customers. We also introduced seasonal content, aligning messaging with key life moments such as house moves, student relocations, and spring cleaning periods - times when storage needs naturally increase.
To further build trust, we regularly incorporated real customer reviews into the content mix, reinforcing the quality of service and competitive pricing offered.
The Result
By maintaining a consistent and locally focused presence on Facebook, Suffolk Self Storage has seen strong results in terms of reach and engagement. The structured organic posting schedule has helped to build familiarity and trust with potential customers, while also establishing a solid foundation for paid activity.
Meta advertising has since been introduced successfully, now acting as a major driver of website traffic, consistently contributing over 20% of monthly visits. This, in turn, plays a key role in ongoing lead generation through the website.
Together, the organic and paid strategy has created a cohesive social media presence that not only strengthens brand awareness but also delivers measurable results for the business.