The Brief
To support the launch of Suffolk Self Storage’s new Waldringfield facility, we introduced a targeted Google Ads strategy designed to drive occupancy and generate high-quality enquiries.
Working with a modest budget and clearly defined local catchment area, the focus was on maximising efficiency rather than scale. In a competitive self-storage market, success depends on reaching users with strong purchase intent -people actively searching for storage solutions, and ready to convert quickly.
The strategy was built around high-intent keyword targeting. Alongside this, ad copy was crafted to help differentiate Suffolk Self Storage, highlighting its position as a family-run, local business, along with key USPs such as competitive pricing.
The Result
Since launch, the Google Ads activity has driven over 1,100 users to the website, providing a strong and consistent stream of relevant traffic. Of all leads generated via the site during the campaign period, 21% have come directly through Google Ads, demonstrating the channel’s effectiveness in reaching high-intent users.
In addition, the campaigns have resulted in 26 confirmed online bookings - a strong outcome in a business where conversions are often supported by follow-up and personal contact.
Following this success, we have since expanded into Meta advertising, where we are continuing to see positive results in both brand visibility and lead generation across multiple digital advertising channels.