The Brief
Saltash Construction approached us with a simple brief: make it better than what we have. Their existing branding simply featured a compass logo, and felt disconnected from their industry. It didn’t reflect the strength, precision or quality of their work, and their brand needed to feel more industrial, more confident and more aligned with the calibre of projects they deliver.
This project called for a complete brand overhaul. They needed a new logo, refined colour palette, and solid brand guidelines to ensure a brand which translates seamlessly across signage, apparel, promotional items and digital platforms.
The Result
We developed a strong, structural logo with clean lines and balanced typography. It is designed to feel powerful and engineered, subtly reflecting Saltash’s construction expertise. Supporting this is a bold, geometric ‘S’ emblem – an industrial mark that can sit alongside the full logo, or confidently on its own across clothing, site boards and digital assets.
A distinctive copper colourway and bespoke ‘S’ pattern complete the system, and a robust set of brand guidelines ensures use of the brand remains consistent across every marketing touch point.