The Project
Following the successful launch of their new website, Rainbow Pharmacy were ready to take the next step in growing their digital presence. They wanted to reach new audiences, promote key services, and ultimately drive more appointment bookings and footfall into the pharmacy.
Advertising as a pharmacy through Google Ads comes with its own set of challenges, but once we navigated the necessary compliance steps, we were able to get their campaigns up and running. Rainbow had clear priorities around which services they wanted to promote, so we built tightly targeted campaigns supported by dedicated PPC landing pages, each aligned with the specific search terms and user intent behind the ads.
The Result
Since launching the campaigns, paid search has driven more than 2,500 users to the website, accounting for over a quarter of all site traffic during that period. The ads have delivered a consistent flow of online appointment bookings and direct calls to the pharmacy, while also contributing to increased in‑store footfall from customers who may not have otherwise discovered Rainbow.
The strategy continues to evolve, but the impact is already clear. Rainbow Pharmacy are welcoming a steady stream of new customers who now know exactly what they offer and how easy it is to book.