The Brief
With previous experience with the furniture industry within the Swallow Marketing team, we utilised our expertise to help One-Call refine their offering and, via our industry connections, opened up new sales avenues for the company, leading to supplier contracts with some of the UK's major household names in furniture retail, including Littlewoods, Argos, Dunelm and Very.
The Project
Since the beginning of our relationship with One-Call we have worked on a wide range of projects that support their overall marketing growth strategy. These include:
- Brand design and development
- New website
- Design and print management, including brochures, stationery and all point-of-sale marketing collateral
- Videography
- CGI imagery
- Ongoing product and sales analysis
The Results
Like all lasting relationships, ours with One-Call has evolved a lot over the years. Developing their visual identity and refining their marketing strategy has led to now producing the majority of their marketing collateral.
With such intimate knowledge of the brand positioning, we now also offer them support as marketing consultants, analysing products and sales to inform strategy moving forward and continue their upward growth. For example, we determined that 80% of their sales were generated by just 20% of their product range. This level of analysis has proven invaluable as they seek to streamline their product ranges and keep business operations efficient for maximum ROI.
