We work with FMC annually to provide bespoke exhibition stand design that they can use across a variety of yearly global agricultural industry exhibitions, such as CropTec and The Potato Industry Event. Each design should be fresh while remaining recognisably on brand and focus on the key products for promotion that year – and push the creative boundaries used in previous exhibition designs.
As part of our overall marketing support for FMC, each years exhibition stands are bespoke designs that best represent the year’s major product lines and developments. For instance, in 2019, the stand design included video production for the innovative product, Spotlight Plus.
Throughout our work with FMC, we have produced a range of signage, including gazebos, feather flags and free-standing signage, as well as providing them with ongoing graphic design, print management and website development. It is through knowing their branding inside out that we are able to push design boundaries within their exhibition; we know where the lines are, and can take FMC’s stands to some very exciting places.