Sometimes it's just time for a new look. A true family business, when Olly Magnus took over Magnus Group from his father, it felt the right time to revamp their existing brand while remaining respectful and sentimental towards the original elements of their visual brand identity.
Magnus Group had not refreshed their image in years. Rebranding projects come in all shapes and sizes, but there are usually two elements that always have to be considered; remaining sympathetic to the overall brand identity and managing the launch of a rebrand when the existing design elements are recognisable.
"We were looking to re-brand and after asking a couple of companies to quote we appointed Swallow Marketing. Their creative, and personable approach made the decision easy and we are delighted with the outcome."
Olly Magnus, Managing Director
As a freight and distribution company, Magnus Group's vehicles are seen all across the UK and we felt it was important to ensure that they were still recognisable as the same firm. Working collaboratively with Magnus Group, we created new branding for their trucks, which was very well received, and also provided further marketing strategy to support these new brand elements to further grow brand recognition - building blocks that have led to significant growth for the company.
An ongoing relationship, we have since designed and developed a custom website, worked on further brand elements, and designed and produced business stationery.
Visit the website: www.magnusgroup.co.uk